Legal
Privacy Policy
Effective Date: April 20, 2025 | Last Updated: April 20, 2025
1. Introduction
BRNDDRVN ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit https://www.brnddrvn.com or complete our Brand Alignment Audit.
By using the Site, you consent to the data practices described in this policy.
2. Information We Collect
We collect the following categories of information:
Information You Provide Directly
- Name — provided when completing the Brand Alignment Audit.
- Business name — provided when completing the Audit.
- Email address — provided when completing the Audit or booking a Strategy Call.
- Audit responses — your answers to the six scored questions.
Information Collected Automatically
- IP address and approximate geographic location.
- Browser type, operating system, and device type.
- Pages visited, time spent on pages, and referring URLs.
- Cookies and similar tracking technologies (see Section 6).
3. How We Use Your Information
We use the information we collect to:
- Generate and display your Brand Alignment Audit results.
- Follow up with you regarding your results or available services.
- Schedule and manage Strategy Calls.
- Improve the Site, Audit, and our services.
- Comply with legal obligations.
- Protect against fraud and unauthorized access.
We do not sell your personal information to third parties.
4. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal data under the following legal bases:
- Consent — when you voluntarily submit the Audit form.
- Legitimate interests — to improve our services and follow up with prospective clients.
- Legal obligation — where required by applicable law.
5. Sharing Your Information
We may share your information with:
- Service providers — third party vendors who assist in operating the Site (e.g., hosting, analytics, scheduling). These parties are contractually obligated to keep your information confidential and use it only for the services they provide.
- Calendly — when you book a Strategy Call, you interact directly with Calendly's platform, subject to Calendly's Privacy Policy.
- Legal requirements — if required by law, court order, or governmental authority.
6. Cookies
We use cookies and similar technologies to enhance your experience. Types of cookies used:
- Essential cookies — required for the Site to function (e.g., session management).
- Analytics cookies — help us understand how visitors interact with the Site.
You can control cookies through your browser settings. Disabling cookies may affect certain Site functionality.
7. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce agreements. Audit submissions are retained for a maximum of 24 months unless you request earlier deletion.
8. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal information:
- Access — request a copy of the data we hold about you.
- Correction — request correction of inaccurate data.
- Deletion — request deletion of your personal data ("right to be forgotten").
- Portability — request your data in a structured, machine readable format.
- Objection — object to processing based on legitimate interests.
- Withdraw consent — withdraw consent at any time where processing is consent based.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
9. California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at [email protected].
10. Security
We implement industry-standard technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
11. Children's Privacy
The Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Your continued use of the Site after any changes constitutes your acceptance of the revised policy.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
